I don’t know about you but one of the fun things about owning a horse business is that I get to look at horse photos practically every day. I love to look at horses and to photograph them (the photo to the left is one I took of my rescue Mustang, Isuba). Whether it’s on our websites or social media, we need to use a lot of photos with horses in order to talk about our businesses. There are literally millions of horse photos online. Really. I just did a Google search for “horse image” and got 1,990,000,000 results in .52 seconds.
But wait. Whoa. Not so fast. Did you read the viral story about the hipster? Yes, this does connect to your use of horse photos. A hipster guy got so mad thinking a journal had used his photo without permission when it reported on a study about hipsters that he threatened to sue the journal. The funny part of the story is that the photo wasn’t him but it confirmed the study results that hipsters tend to conform to a certain look. What’s important for us is the story behind the photo.
The journal had bought the hipster photo from Getty Images. You have may have bought their photos or spent time looking at their horse pictures. The journal’s editor-in-chief contacted Getty, and it had a signed release from the model in the picture. That release was worth its weight in gold because it showed the man who emailed was not in the photo and therefore had no legal action against the journal or Getty.
You hopefully now see where I am going with this and your horse photos. A lot of horse people download photos from the Internet of horses and riders. You should not use these photos on your website or social media unless you or the company you bought them from have a model release. (Yes, I know…what about pictures from horse shows. I will get to that issue in a blog this week, I promise.) Chances are good that you are going to have to pay for high-quality horse photos that you can use legally. Places like Getty, which has some stunning photos, may be a bit pricey for your budget, although the photos are certainly worth it. Take a look at a site like PixelRockstar. You can get photos for about $1 a picture.
I know that copyright and horse photos is a huge topic. Stay tuned to my blog as I continue to explore how we can use horse photos with our businesses.
This blog post is for educational purposes only. It does not create an attorney-client relationship. Seek an attorney’s advice for your specific situation.